Between the worldwide global pandemic and dramatic shifts in consumer confidence, there has never been a greater need for agility in business.

And this on top of an already tenuous marketing landscape—with audiences fragmented across a multitude of channels, growing privacy regulations, and the demise of third-party cookies and mobile IDs.

It’s no wonder, then, that nearly half of all marketers have already adopted agile principles to support their marketing goals, with the rest planning to go agile within a year, according to a study cited in this report.

Our latest report “Agile Marketing Transformation: Why It’s Key to Your Success” provides marketers with a guide for how to:

• Integrate agile marketing into the fabric of your company culture
• Transform your current marketing department into an agile marketing unit
• Adopt strategic agile marketing tactics that have helped brands like Philips pivot in crucial ways
• Embrace seven of the top agile marketing skills
• Roll out a plan for successfully launching agile marketing, even in times of crisis