Do you know who your brand’s “movable middles” are? Companies that are successful at targeting and convincing this key segment through outcome-based marketing see 5X the advertising impact over reach-based marketing efforts.

Download “Outcome-Based Marketing v2.0: Profitable Growth by Targeting Consumers in the Movable Middle,” an innovative growth framework developed by MMA Global and Neustar, and learn how to:

• Leverage outcome-based planning to design your media budgets and channel allocation plans to deliver the growth you’re looking to achieve
• Identify and target a new crucial segment—your brand’s “movable middles”—open-minded consumers who are most likely to respond to your advertising and make a purchase in the future
• Execute on our framework and develop campaigns that outperform the ROAS of traditional reach plans by more than 50%